E-Recruitment: Definition and use

E-recruitment enables the digitalisation of the application process. What advantages does this offer and what needs to be considered for the various recruitment channels (job platforms, social media, etc.)?
Visualisierung E-Recruiting

Definition E-Recruitment

E-recruitment refers to digital recruitment. This involves digitising processes related to recruitment. Digital aids and tools play a central role here.

The aim is to simplify and shorten these processes. This saves time and money. Recruiters can concentrate on the people and not waste their resources on administrative tasks. If you also optimize the processes from the company AND applicant’s point of view, this increases the quality and ultimately the attractiveness for potential applicants.

Digitising the recruitment process - step by step

E-recruitment affects the entire recruiting process:

  • Job advertisement
  • Application receipt
  • Selection by HR & line
  • Communication with applicants
  • Job interviews, trial apprenticeships & Co.
  • Acceptances & rejections

Find out how you can digitize all these areas step by step in this article: Digitizing the recruiting process

Focus on recruitment channels

There are a large number of possible job platforms and advertising options. You should therefore consider which channels you can use to find your target group and how you can address them specifically. We have summarized the most important options here.

Own website - career page

Your own website serves as an important information channel not only for your products, but also for you as an employer. In addition to job vacancies, it is also advisable to include other key points about the company and its employees, the benefits and the recruiting process.

Job exchanges and job platforms

There is a huge selection of job boards. In addition to the general job boards, there are also many specialized platforms that contain jobs according to specific industries, regions or training levels. Look for the most suitable platforms for your target group. These can also vary depending on the job.

Social Media

On social media, you can present yourself as an employer, publish jobs for free or for a fee and also actively search for suitable candidates. Find out more about social media in general and career networks such as LinkedIn & Xing.

Utilising potential in the company: Employee recommendation & personnel development

Don’t forget the potential that already lies dormant in your company. Your employees may have exciting candidates in their circle of acquaintances. Or perhaps you already have a suitable talent among your employees?

Unsolicited application & talent pool

With good employer branding or a strong brand, you may well receive good spontaneous applications. When building a talent pool, ask these candidates if you can keep their dossier for a certain period of time for future jobs. This allows you to write directly to exciting talents for new vacancies.

Events such as trade fairs, university marketing, etc.

It is particularly worthwhile to be present at trade fairs or directly at schools, especially with younger talents. Certain universities, for example, offer special events to get to know future employers.

Print media

Admittedly, print media have tended to take a back seat in recent years. However, depending on the target group, it can be exciting to consider newspapers or, in particular, specific trade journals as a recruitment channel.

Active Sourcing

In addition to the possibility of being found by applicants, you can also actively approach applicants yourself. Suitable candidates can be contacted directly and made aware of the job, especially on social media.

Publications on numerous platforms - Dualoo simplifies your e-recruiting.

Advantages of e-recruitment

The advantages of e-recruitment include time savings, cost reduction, topicality and greater reach of advertisements as well as quality improvements:

Time saving

  • Job advertisements are online with just a few clicks.
  • Administrative tasks are minimised.
  • Internal and external communication is faster thanks to templates and a centralized system.
  • and much more.

Cost reduction

  • More efficient processes reduce costs.
  • You can evaluate the quality of the tender channels and thus optimise the budget.

Topicality and greater reach of advertisements

  • Online advertisements reach a large target audience.
  • Digital job advertisements can be quickly updated and improved if necessary.

Quality improvement

  • Standardized processes and templates help to avoid errors.
  • Active task management helps to avoid missing deadlines and keeping applicants waiting too long.
  • Ultimately, a high-quality recruiting process also has a positive impact on your employer branding.

E-recruitment software assessment

In most cases, software is used for the efficient introduction of e-recruitment. When evaluating new e-recruiting software, it is advisable to think about your own requirements beforehand. You can download our catalogue of requirements to help you do this. Use the free trial accounts with the various providers and find the right software for you.

Questions & Answers: E-Recruitment

E-recruitment refers to the digitalization of the recruiting process, in which online tools and platforms are used to advertise jobs, manage applicants and find talent.

It saves time and costs, automates processes, increases the reach of job advertisements and enables a more efficient search for new employees.

Applicant management software, job boards, social media platforms and AI-supported tools such as chatbots are key elements.

Yes, there are e-recruiting solutions for small, medium-sized and large companies that are tailored to their specific needs.

Picture of Daniela Zwicker
Daniela Zwicker

Head of Marketing

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