Social recruiting in Xing & LinkedIn
In this article, we look at the special features of career networks such as LinkedIn and Xing. In Switzerland, LinkedIn and Xing are the most important platforms for business profiles. While Xing focuses on the DACH region, LinkedIn is used worldwide.
Advantages of social media recruiting via Xing, LinkedIn & Co.
As these networks focus on professional topics, they are particularly suitable for recruiting employees. The following reasons speak for this:
Approach potential candidates in the right setting
Other social networks such as Facebook and Instagram are often used privately and in leisure time. Many do not want to be confronted with professional issues.
CVs & Co. directly in the profile
CVs are a natural part of the profile on career networks. Qualifications, experience and knowledge are also readily published and sometimes even confirmed by other users.
Reach your target group more easily
The circle of friends or network of your employees differs depending on the platform. On career networks, you are often not (only) connected with your general circle of friends, but often with people from the same industries or with the same qualifications. If your employees share your post, it is therefore easier to reach the right target group on job networks.
With Dualoo, social recruiting on LinkedIn and Xing is just a click away.
Options for job advertisement
Free post in the feed
You can address potential applicants among your followers free of charge with a post. Expand and maintain your network. If employees also share or like the post, your reach will increase. At the same time, you will reach exactly the right target group.
For example: Let’s assume you are looking for an addition to your IT team. The computer scientist in the company usually has many computer scientists in their business network, e.g. from their studies or previous employment. If they now share or like the post, you will reach this circle of contacts, who belong exactly to your target group.
Paid job advertisement
Posts can also be advertised for a fee so that they appear more frequently and precisely to the defined target group.
Paid job ads are an exciting alternative, especially for companies with fewer followers. This allows you to reach not only your followers, but also people who do not yet know you but correspond to your target group. Here, too, you can reach the desired target group. In addition, the published jobs are directly suggested to suitable candidates with the appropriate qualifications.
Active Sourcing
With active sourcing, you as an employer approach your candidates directly. This can be done in advance to build up a suitable candidate pool or directly when a job becomes vacant.
As mentioned above, career networks such as Xing and LinkedIn contain information on candidates’ backgrounds and qualifications. This enables a targeted search for promising applicants, who are then approached directly and personally. LinkedIn offers a tool for this purpose: LinkedIn Recruiter. This can be used to start detailed searches for specific categories such as skills, etc.
Questions & Answers: Social recruiting on LinkedIn & Co.
What is social recruiting?
Social recruiting uses social networks such as LinkedIn, XING or Instagram for recruitment. Platforms such as LinkedIn are exciting for social recruiting as they focus on professional networks.
What should be included in a LinkedIn job post?
A concise headline, an appealing description of the position and a call to action such as “Apply now!”. Creative wording or unusual image elements will make your post stand out.
Why is LinkedIn important for social recruiting?
Recruiters can filter by qualifications, professional experience and location to quickly identify suitable candidates. In addition, LinkedIn enables passive talent who are not actively searching to be approached.
