Portrait von Daniela Zwicker, Marketing und Sales

Daniela Zwicker

Head of Marketing bei Dualoo

Daniela Zwicker ist Head of Marketing bei Dualoo und verbindet Marketing-Kompetenz mit Beratungserfahrung und fundiertem Wissen rund um digitale Recruiting-Themen. Seit 2020 begleitet sie Unternehmen bei der Einführung und Nutzung von Dualoo. Dadurch kennt sie die Herausforderungen von HR-Verantwortlichen in unterschiedlichen Branchen. Ihre Schwerpunkte liegen in den Bereichen E-Recruiting, Employer Branding, Karriereseiten, Social-Media-Recruiting und der datenbasierten Optimierung von Recruiting-Prozessen.

Fachgebiete:

Bewerbermanagement und E-Recruiting, Employer Branding und Arbeitgebermarke, Karriereseiten, Social Media Recruiting, Content Marketing für Recruiting-Themen, Recruiting-KPIs

Visualisierung E-Recruiting

E-Recruitment: Definition and use

E-recruitment enables the digitalisation of the application process. What advantages does this offer and what needs to be considered for the various recruitment channels (job platforms, social media, etc.)?

Featured image for the Dualoo Recruiting Report

Recruiting Report 2026

274,090 applications show that recruiting is also a matter of timing. The report provides concrete guidelines for HR planning.

Schematische Darstellung für Social Media Recruiting

Social Media Recruiting

In social media recruiting, candidates are sought via Facebook, Instagram or LinkedIn. The job advertisement achieves a wide reach. What options are there and what should you look out for?

Digitise schematic representation of numbers for displaying recruitment process

Digitizing the recruiting process

Digitalization is influencing our private and professional lives. HR departments are faced with the question of how to digitize the recruiting process. Are email applications and Excel lists enough?

Preview image for the Dualoo General Assembly 2026

General Meeting 2026

At last Friday’s AGM, Dualoo AG looked back on a special year 2025 – marked by its anniversary and important strategic progress.

Schematische Darstellung für Social Recruiting auf Linkedin

Social recruiting on LinkedIn & Co.

Social media platforms such as Xing and LinkedIn offer professional networks and options for social recruiting. What are the advantages and how do you reach candidates via these job networks?

Schematische Darstellung der Candidate Persona

Candidate Persona

By using candidate personas, you can not only design job advertisements that are a perfect fit, but also create an optimized candidate experience.

Grafik mit schematischer Darstellung von Recruiting Kennzahlen

Recruiting key figures: the most important KPIs

KPIs help you to measure the success of your recruitment. Optimize your recruiting process by analyzing the most important recruiting KPIs and implementing targeted improvements.

The proof of the pudding is in the eating.

The proof of the pudding is in the eating.