Definition "Social Media Recruiting"
Social media recruiting (also known as social recruiting and social hiring) includes all personnel marketing measures that are carried out via social networks. On the one hand, this includes publishing job advertisements or active sourcing. On the other hand, building a positive reputation as an employer should not be forgotten.
In Switzerland, in the professional context LinkedIn and Xing are among the best-known platforms. Remember to also include Facebook, Instagram and TikTok in your considerations. Insta and, increasingly, TikTok are among the preferred platforms for the younger generations.
Advantages
Addressing the exact target group
Your company and your employees who like the post have a suitable network. This allows you to reach the desired target group free of charge.
You can also use paid job ads (e.g. on LinkedIn) to define exactly which group of people should be shown this post.
Relatively inexpensive
Posts in your own feed (or that of the company) are free of charge. At LinkedIn, one open job advertisement is free of charge. You can therefore gain initial experience even without a budget.
Large range
Also reach passive seekers
Actively approach candidates
Thanks to all the data published on social media, recruiters can also actively search for candidates. This is where active sourcing comes in. In career networks such as Xing and LinkedIn in particular, the CV provided gives a good indication of a candidate’s suitability. In this way, potential applicants can be made aware of the vacancy directly and personally.
Dualoo simplifies your social media recruiting - more reach for your job adverts.
Tips & Tricks for Social Media Recruiting
The following tips will help you to specifically address your target group in social media recruiting and optimise your reach.
Choose the right platform based on target group
First think about who your target group is. Which platforms do they use? How do they want to be addressed? What is important to them? This can also vary depending on the job. You will probably find your future senior project manager on different social media than your potential apprentices. Based on these considerations, you can then decide on the right platform and tailor the content of your posts accordingly.
Find out more about this platform
Each platform has its own special features. Some only work with images, others rely on hashtags and others can be used to directly advertise job advertisements. Depending on which platforms you are active on, your campaigns and posts should also be structured differently.
Maintain profile
Keep your business profile and the company profile on the selected platforms up to date. In addition to the latest data and suitable photos, you should also regularly publish news. Successful apprenticeships, new employees and awards received, e.g. in the area of employer attractiveness, are possible content. However, general information about the company or the industry can also be useful for your followers. With every post, you should ask yourself whether your network is really interested.
Involve employees
Encourage your employees to share and like your post. This way you can also use their networks and expand your reach. Or ask your employees to contribute exciting posts. For example, great successes from a team can also be celebrated with the network.
Connection to e-recruiting software
If you are already using or evaluating e-recruitment software, you should consider the following: It should be possible to post or link to new job advertisements on your social media channels. This will minimize the amount of data entry required.
Evaluation
As in all areas, it is also advisable to measure success here. What worked? Which content with which images was liked? Which platforms received the most or even the best applications?
Questions & Answers: Social Media Recruiting
What is social media recruiting?
Social media recruiting uses platforms such as LinkedIn, Instagram, Facebook and TikTok to publish job advertisements, attract talent and strengthen the employer brand.
What are the advantages of social media recruiting?
It reaches a broad target group, appeals to passive candidates, encourages interaction and strengthens the brand perception of the company.
Which platforms are suitable for social media recruiting?
LinkedIn and XING for professional contacts, Instagram and Facebook for visual storytelling, TikTok for young talent and YouTube for detailed insights.
