Checklist for the content of your job posting
A job posting represents the company to the outside world. It is also intended to arouse interest. It must therefore contain the most important information and still be short and crisp.
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Overview content job posting
The content of a job posting is individual depending on the job and the company. Thus, sometimes colorful and flashy, sometimes simple and functional. In any case, your job advertisement should have the following content. The goal is to give a potential applicant the most important information at a glance.
What should you pay special attention to in the content of your job posting?
The job advertisement should be worded in a gender-appropriate manner, from the title to the contact details. This means that in addition to the masculine and feminine, the gender-neutral form must also be used. For example, this is already mandatory in Germany, since January 2019 for employers under the General Equal Treatment Act (§ 1 AGG). This can be integrated, for example, with one of the following suggestions:
Do not use wording that may discriminate against applicants based on age, gender, sexual orientation, ethnicity, religion, or disability. For example, you should not look for a “young” personality. In addition, it is better to refer to “fluency in German” rather than “native language: German”.
Clearly indicate the channel through which you would like to receive the application. In this way, you avoid unnecessary data entry effort. Finally, if possible, you don’t want to receive physical applications when you actually process them all by mail or through software.
Formulate the tasks of the job honestly and transparently. Otherwise, there may be unpleasant surprises during the probationary period at the latest. You can save yourself the effort of repeated recruiting if you refrain from exaggeratedly positive statements right from the start.
Are you receiving too few applications in response to a job advertisement?
There is a shortage of skilled workers in certain industries and profession. The bottom line is that this is reflected in a low number of applications for corresponding positions. All the more reason to keep the following in mind when creating a job posting: