What is multiposting?
With every new job advertisement, the advertisement is advertised on various channels. Possible channels include the company’s own website, the intranet, various job exchanges, search engines, social media or print media. The idea of multiposting is to advertise the job advertisement on as many channels as possible at the same time after only entering it once. This is already integrated into some recruiting software. Alternatively, this can be supplemented with specialized multiposting software.
Market leader in multiposting
Solique and Prospective are among the best-known multiposting providers in Switzerland. With their products “JobBooster” and “Solique recruiter”, the two companies offer the opportunity to publish a job advertisement worldwide in various print, online and social media with just a few clicks.
Multiposting made easy - Dualoo offers integrations to Prospective and Solique.
Preparation: Analysis of job boards and other channels
Despite the fact that it is relatively easy to advertise on many channels, you should think about your target group. Which channels do your potential applicants use to search? So:
- Quality of the channels: How well does the channel suit your target group?
- Reach of the channels: Reach your target group with this channel
The possibilities of the many social media channels should also be considered. Do you want to focus on professional networks such as LinkedIn and Xing? Or should you also consider general social media such as Facebook or Instagram? In most cases, posts can either be placed free of charge in the feed or for a fee on the separate social media job boards.
Based on your research, you can limit the selection of channels if necessary and thus save costs.
Post-processing: Evaluating the results
Once the job has been filled, it is important to evaluate the channels used. Based on this, you can adjust the selection for future job advertisements if necessary.
Applicants per channel
Cost-benefit ratio
Applicant quality per channel
Can statements be made about the quality of applicants per channel? For example, did channel A receive the majority of applicants who did not fit the profile and received a rejection straight away? Or were there channels where many candidates made it to the second or even third round?
Questions & Answers: Multiposting
How does multiposting work?
Using special tools or software, a job advertisement is created and automatically published on several job portals, social networks and career sites.
What are the advantages of multiposting?
It increases the visibility of job advertisements, reaches different target groups and saves time through centralized administration.
How do you choose the right platforms for multiposting?
The selection of suitable platforms should be based on the target group, the industry and the location.
What are the costs of multiposting?
The costs depend on the number of platforms, the tools selected and the ad formats. Many solutions offer package prices.
