Unsolicited application: opportunities for employers

Unsolicited applications allow candidates to get in touch with your HR team without the need for suitable job advertisements. They allow you to build a talent pool. What other opportunities do unsolicited applications offer employers?
Schematische Darstellung für Initiativbewerbung als Chance für Arbeitgeber

Advantages of the unsolicited application from the company's point of view

Unsolicited applications allow you to remain flexible and benefit from additional talent, even if no suitable job is currently advertised. The following points show what advantages this form of application offers your company.

Subliminal contact option

Simple application forms without many mandatory fields allow applicants to apply more quickly, even if no suitable job is advertised. If you receive too many unsolicited applications, you can of course raise the hurdles.

High level of interest among applicants

If an applicant explicitly goes to your website and applies spontaneously, their interest in your company is already very high. The candidates therefore already identify with your company and your products.

Wrong time? Not with spontaneous applications

Perhaps you don’t have a job advertised at the moment. Without spontaneous applications, you may miss out on good candidates. How annoying if the job is advertised just a few days or weeks later, but you have never come into contact with the candidate.

More applicants - more choice

Even if no suitable job is currently advertised, give applicants the opportunity to contact you with an unsolicited application.

This is particularly helpful for jobs that are difficult to fill or that are always being sought. In these cases, you can already draw on an existing pool of candidates (see also advantage “Talent pool”).

Talent pool

With a well-structured talent pool, you can contact suitable applicants directly as soon as a suitable job is advertised. This increases your chances of finding a qualified candidate. You can also reduce advertising costs.

Data protection compliant

Even if no option for unsolicited applications is offered on the homepage, these are often submitted directly via another specified email address (e.g. info@). This not only causes you more effort until the application reaches your HR department, but also increases the risk of not recruiting in compliance with data protection regulations.

Less effort thanks to applicant management

If you do not offer candidates the opportunity to submit unsolicited applications, you will most likely still receive applications to general email addresses. Thanks to the use of applicant management systems, you can easily keep track of unsolicited applications. You save on manual data entry and benefit from templates.

Manage unsolicited applications easily and clearly with Dualoo.

Practical example of an unsolicited application - recurring jobs

Do you often advertise jobs with a similar profile? In this case, it is worth offering spontaneous applications and, if necessary, differentiating them according to subject matter. This means that an initial triage is already carried out upon application receipt.

Beispiel Initiativbewerbung Chancen für Arbeitgeber

Questions & Answers: Unsolicited application opportunities for employers

An unsolicited application is an application that is made without a specific job advertisement and signals the applicant’s interest in a company.

The unsolicited application shows proactive applicants and makes it possible to identify specialists for future jobs.

Companies can encourage unsolicited applications by explicitly inviting them on their careers page, providing a simple application form and giving unsolicited applicants prompt and appreciative feedback.

Structured storage, data protection-compliant processing and prompt feedback are important.

Picture of Tamara Gätzi
Tamara Gätzi

Sales Specialist | Head of Sales

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