Elements for the design of job advertisements
An attractively designed job advertisement should arouse interest. It should also stand out from job advertisements from other companies. This applies not only to the advertisement, but also to the company’s careers page. After all, the first impression made by the advertisement is followed by a visit to the website. Here, the design of the careers section and the job advertisements should fit seamlessly into the corporate design. Your career page, the advertisement and the focus on the target group are already part of employer branding.
Make sure you tailor the content to the target group. Young adults looking for apprenticeships have a very different idea of a “cool” job advertisement than a senior controller, for example.
Name / title of the job
Exciting titles
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Map for commuting to work
With the integration of a map tool (e.g. Google Maps), the potential route to work can be calculated directly. Ideally with the various options for bike, car or public transport.
Awards
Have you received an award as an employer or do you regularly conduct employee satisfaction surveys in which you score well? Then present these results briefly and concisely in the advertisement or on the careers page.
Quotes from employees
Provide suitable quotes from employees. These can relate to the job, the team or the benefits of the company, for example.
Videos and pictures
In the section below, you can find out why our brain processes images better and how images and videos can be used in job advertisements.
Color selection / arrangement
Job advertisements are often black on white with bullet points. How about presenting the advantages of the company with suitable icons? Or work with colored tiles?
HTML format
It used to be common practice to publish advertisements as PDFs on the website. However, these are not displayed optimally on smartphones or tablets. They are also not SEO optimized. In order to be found by search engines, you should publish your ad in HTML format. This format also allows you to include more interactive elements (e.g. map for work routes).
SEO-optimized
Also use your defined keywords in the meta description. Provide other structured data about the job so that it can be found more easily by crawlers, for example salary expectations or employment conditions. Your marketing managers can help you with any questions.
Collect more ideas...
Get creative. How do other companies do it? Why did your employees apply for your advertisement at the time? What makes your company stand out? Where would you like to focus?
With Dualoo you can design and publish attractive job advertisements in no time at all.
Making job advertisements attractive with images
Our brain can process images more easily than text. The meaning of an image is understood in just a few nanoseconds. Text, on the other hand, requires a longer and more complex thought process. In addition, smartphones are constantly shortening our attention spans, as fewer and fewer long texts need to be read. It is therefore advisable to supplement your job advertisement with images.
Tip: Don’t use stock images, but pictures of your employees. This will immediately make your job advertisement look more authentic.
Videos for that certain something
If available, videos on the careers page can also increase the effect. This makes it easier for applicants to decide whether the company is a good fit for them or not. As a result, this also reduces recruitment costs.
Tip: Don’t just use your company’s image video, but think about the target audience you want the video to address. For example, information about the job or, in the case of apprenticeships, the apprenticeship offers added value for the applicant. Statements from employees also increase identification with the company. In view of the ever-shorter attention span, your video should not be longer than two minutes.
Last but not least...
With all these ideas, it should not be forgotten that we often only read content across and take in the most important aspects. In combination with the short attention span, you should not simply implement all ideas, but focus. Take only the elements that suit you and adapt them to the company. You can find more ideas in the article Tips for modern job advertisements.
Questions & Answers: Attractive job advertisement
What makes a good job advertisement?
An appealing job advertisement should contain clear and concise information, be visually appealing and emphasize the company culture and the benefits for applicants.
What role do videos and images play in the design of a job advertisement?
Visual elements such as company logos, suitable images or videos can liven up the job advertisement and draw attention to important information.
How can you tailor a job advertisement to different target groups?
Adapt the language, requirements and benefits to the respective target group, e.g. different priorities for young career starters than for experienced professionals.
How do I create an attractive job advertisement?
Use clear, concise language and highlight the most important tasks and benefits. Incorporate quotes from employees, videos and visual elements to convey authenticity.e key tasks and benefits. Incorporate quotes from employees, videos and visual elements to show authenticity.
