Google for Jobs

Google for Jobs displays suitable job advertisements directly in the search results. How can job advertisements be optimized to achieve higher visibility?
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What is Google for Jobs?

Google for Jobs was launched in 2017 with the aim of simplifying job searches. This function is integrated into the regular Google search and displays relevant results from various sources such as job boards and company websites directly in the search results.

Google uses machine learning and artificial intelligence to analyze search queries and provide suitable results. Users can filter by location, industry or type of employment to find suitable jobs quickly and easily.

Advantages for companies

Companies benefit from increased visibility of their job vacancies. As Google is the most used search engine worldwide, companies reach more potential applicants. This leads to more qualified applicants and a more efficient recruiting process.

With Dualoo, your job advertisements reach Google for Jobs with just one click.

Tips for designing job offers

Companies should follow these best practices to optimize their job advertisements:

Use structured data markup to label job listings. This allows Google to recognize relevant information such as job title, company name, location and salary.

Describe the tasks and requirements clearly and precisely. Important information should be easy to find.

Update your job offers regularly. In other words: remove expired or outdated ads.

Optimize your job advertisements for mobile devices. Accordingly, they should be easy to read and navigate on smaller screens.

Make the application process uncomplicated. Give clear instructions on how applicants can submit their applications.

Integrate relevant keywords into your job advertisements. This will increase your visibility in the search results.

Conclusion Google for Jobs

Companies can increase their reach and attract qualified talent. By following best practices, you can ensure that your job offers are visible and effective in Google for Jobs. This will improve your recruiting process and help you find suitable applicants faster.

Questions & Answers: Google for Jobs

Google for Jobs is a job search engine that displays job advertisements directly in Google search results to bring applicants and companies together more efficiently.

Companies must use structured data or work with platforms or e-recruiting software that are compatible with Google.

Posting and searching job ads on Google for Jobs is free of charge.

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Tamara Gätzi

Sales Specialist | Head of Sales

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