You can target potential applicants among your followers with a post for free. Increase and maintain your network for this purpose. If employees also share or like the post, the reach increases. At the same time, this allows you to reach exactly the right target group.
For example: Let’s say you’re looking for an addition to your IT team. The computer scientist in the company usually has many computer scientists in his business network, e.g. from his studies or previous employment. If he now shares or likes the post, you reach this contact circle, which belongs exactly to your target group.
Posts can also be advertised for a fee, so that they appear as an ad more frequently and precisely to the defined target group.