social media recruiting
In social media recruiting, candidates are recruited via social medias such as e.g. Facebook, Instagram or LinkedIn. The job advertisement can thereby have a large range and this partly even free of charge. Find out here what options are available in social media recruiting and what to look out for.
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Definition social media recruiting
Social media recruiting (or social recruiting and social hiring) includes all measures in the area of personnel marketing that are carried out via social networks. On the one hand, this includes posting job advertisements or active sourcing. On the other hand, it is also important not to forget to build up a positive reputation as an employer.
In Switzerland, LinkedIn and Xing are among the best-known platforms in the professional context. However, Facebook, Instagram and TikTok should also be considered. Among the younger generations, Insta and, increasingly, TikTok are among the preferred platforms.
For more information on paid job ads or active sourcing on career networks like Xing or LinkedIn, click here: