Despite the possibility of relatively easy posting on many channels, you should think about your target audience. What channels do your potential applicants use to search? So:
- Channel quality: How well does the channel fit your target group?
- Reach of the channels: Are you reaching your target audience with this channel?
Likewise, consider the possibilities of the many social media channels. Do you want to focus on professional networks like Linkedin and Xing? Or should the general social medias like Facebook or Instagram also be considered? In most cases, posts can either be placed in the feed for free or for a fee on the separate job markets of the social medias.
Based on your research, you can narrow down the selection of channels, if necessary, and save money.