Tip: Don’t use stock images, use images of your employees This will immediately make your job advertisement look more authentic.
If available, videos on the career page can also increase the effect. This makes it easier for the applicants to decide whether the company suits him or her or not. Accordingly, this ultimately reduces the cost of recruitment.
Tip: Don’t just use your company’s image video, but think about the target audience you want the video to address. Added value for the applicants is provided, for example, by information on the job or, in the case of apprenticeships, on the apprenticed profession. Statements from employees also increase identification with the company. In light of the ever-shortening attention span, your video should be no longer than two minutes.