Make your job posting appealing
A job posting represents the company to the outside world. It is also intended to arouse interest. There are various options for this. There are hardly any limits to creativity.
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Elements for the layout of job postings
An attractively designed job posting should arouse interest. Furthermore, it should at best stand out from job advertisements of other companies. This applies not only to the advertisement, but also to the company’s career page. Because after the first impression through the advertisement follows the visit of the website. Here, the layout of the career section and the job advertisements should fit seamlessly into the corporate design.
Be sure to target the content to the audience. Young adults looking for apprenticeships have a very different idea of a “cool” job advertisement than, say, a senior controller.
Your career page, the job advertisement and the alignment with the target group is already a part of employer branding.
Possible elements for your job posting
More options for an appealing job advertisement
Design your job posting with images and videos
Our brain can process images more easily than text. In the case of an image, the meaning is unlocked in a few nanoseconds. In contrast, a text requires a longer and more complex thought process. In addition, the smartphone is steadily shortening our attention span, as less and less long texts need to be read. Therefore, it is advisable to supplement your job posting with images.
Tip: Don’t use stock images, use images of your employees This will immediately make your job advertisement look more authentic.
If available, videos on the career page can also increase the effect. This makes it easier for the applicants to decide whether the company suits him or her or not. Accordingly, this ultimately reduces the cost of recruitment.
Tip: Don’t just use your company’s image video, but think about the target audience you want the video to address. Added value for the applicants is provided, for example, by information on the job or, in the case of apprenticeships, on the apprenticed profession. Statements from employees also increase identification with the company. In light of the ever-shortening attention span, your video should be no longer than two minutes.
Last but not least…
With all these ideas, it should not be forgotten that we often only cross-read content and absorb the most important aspects. Combined with the short attention span, you shouldn’t just implement all the ideas, but focus on all these possibilities. Take only the elements that suit you and adapt them to the company.