Targeted recruiting: Candidate personas enable you to align your recruiting strategy with your ideal candidates. This includes meaningful and targeted job advertisements, but also the selection of the best channels to address them.
Higher quality of applicants: You increase the identification of suitable applicants and thus attract exactly the right candidates.
Optimal candidate experience: By gaining a deeper understanding of your target candidates, you can improve the candidate experience. This includes both the manner of communication and the selection procedures used (interview, meet the team, etc.).